As the demand for unique and high-quality alcohol continues to grow, craft spirits have become the latest trend in the liquor industry. These small-batch, artisanal spirits are made with a focus on quality ingredients, unconventional techniques, and attention to detail. In recent years, craft spirits have taken over the US market, attracting a new generation of consumers who value authenticity and innovation. While gin, whisky, and vodka continue to dominate, there are some more unique types that are gaining tractions. In this article, we’ll explore some of the growing craft spirit imports on the market and what makes them stand out.
Mezcal Imports Keep Growing in 2023
One of the top craft spirits continuing to arrive in the US market is mezcal, a traditional Mexican spirit made from the agave plant. Mezcal has been gaining popularity in recent years, and more and more brands are entering the market. What sets mezcal apart is its smoky flavor, which comes from the roasting of the agave plant before distillation. This process also creates a unique aroma that is often described as earthy and complex.
Soju Gains Popularity in the US
Another popular import is Soju or Shochu, a Japanese distilled spirit that is similar to vodka, but with a distinct flavor profile. This spirit is made from a variety of ingredients such as rice, barley, or sweet potatoes, and can be enjoyed straight or in cocktails. Shoju is gaining popularity in the US due to its versatility and ability to pair well with a variety of foods.
New Craft Rums That Stand Out
Rum is also making a comeback in the craft spirits scene, outpacing the others as the “fastest-growing segment among it’s counterparts” according the The Rum Lab, with more small-batch distilleries producing unique and high-quality rums. These rums are often made with unrefined sugar and aged in barrels, giving them a rich and complex flavor profile that sets them apart from mass-produced rums. Additionally, many craft rum producers are using innovative techniques such as barrel aging in unique woods, or adding botanicals and spices to create unique and flavorful rums.
Amaro Brings Italian Spirit to the US
Another craft spirit that is gaining popularity in the US is amaro, a bitter Italian liqueur that has been around for centuries. Amaro is made from a variety of herbs, spices, and fruits, giving it a complex flavor and aroma. It is often used as a digestif, and its bitter taste is said to help aid in digestion. Despite its bitter taste, amaro has become a popular ingredient in cocktails, adding depth and complexity to classic drinks like the Negroni.
Craft Spirits Import Growth Expected to Continue
In addition to those named above, there are a number of other craft spirits that are making their way onto the US market. From small-batch gin to artisanal rum, there is no shortage of unique and exciting spirits to choose from. By embracing the craft spirits movement and experimenting with new flavors and techniques, liquor brand owners can tap into the growing demand for authentic, high-quality spirits and set themselves apart from the competition.
The US Market Wants Your Unique Spirits!
As the thirst for new and unique craft brands continues to grow (pun intended!) there’s major opportunity for new spirits in the US market. If you have a craft spirit you think would thrive in the US, we’d love to hear from you. Please reach out to inquiries@helmsmanimports.com to schedule a call to see how we can make it happen for you!
