The People Steering with Us

The Advisory Board.

Six operators from Southern Glazer’s, Diageo, Breakthru Beverage Group, BuzzBallz, Mr Black, and beverage capital markets advise Helmsman directly. Founder-led brands entering the U.S. hit the same three walls — distribution access, operating control, and capital. This board advises Helmsman on all three.

THE BOARD Experience across every tier: brand, distributor, and importer.

Derek Dodge

Derek Dodge

Former President & CEO, Hoya Vision Care U.S./Latin America

National Accounts International Growth RTD

Led a $542 million business and 2,200 employees at Hoya Vision Care. Previously oversaw $2.5 billion in sales at Dr Pepper Snapple Group and built BuzzBallz’s international business to $23 million before its acquisition by Sazerac.

Taylor Foxman

Taylor Foxman

Founder & CEO, The Industry Collective

Brand & PR Founder Advisory

Advises more than 100 CEOs across consumer products, beverage, food, and cannabis. Clients BeatBox Beverages, Dirty Shirley Cocktails, and Speakeasy Co. were acquired by AB InBev, Sazerac, and Flaviar, respectively. A 40 Under 40 honoree and Rolling Stone Culture Council member.

Maggie Lapcewich

Maggie Lapcewich

Former Chief Growth Officer, Breakthru Beverage Group

Distribution Strategy M&A

35+ years across the supplier and wholesaler tiers. Led the companywide strategic agenda at Breakthru, an $8 billion distributor — strategic planning, M&A, integration, and digital transformation. During 22 years at Diageo, served as President of Diageo Canada, Global Tequilas, and U.S. National Accounts. Current boards include Petalfast, Compoveda Tequila, and InvestBev.

Kristina Marino

Kristina Marino

Former Head of U.S. Marketing, Mr Black

Brand Marketing US Market Entry

Beverage marketing and brand growth operator who led U.S. marketing for Mr Black before Diageo acquired the coffee liqueur brand in 2022. Previously held senior marketing roles at Kombrewcha and Stolen Rum.

Mike Solow

Mike Solow

Capital Adviser · 99 Proof Partners, Cask Strength Asset Management, OCTANE

Growth Capital Debt Solutions

Beverage alcohol capital adviser spanning equity, debt, and growth strategy. His platforms support off-market investment, three-tier-system debt solutions, and strategic growth decisions. Has advised more than 200 entrepreneurs. Previously chaired the Diabetes Friendly Foundation.

John Trainer

John Trainer

Managing Director, Paradise Spirits

Wholesale Operations Route to Market

As EVP & Managing Director at Southern Glazer’s, led national operations and translated supplier strategy into market execution. Earlier held senior commercial roles at Pernod Ricard USA and Diageo across open, franchise, and control states. Brings current operator insight into today’s distributor landscape.

Taylor Foxman

“Most importers sell logistics. Helmsman was built by a founder who has lived every line item on the invoice — that changes what gets fixed, and how fast.”

Taylor Foxman
Founder & CEO, The Industry Collective
Mike Solow

“Brands don’t fail on liquid. They fail on cash cycles they can’t see. Helmsman gives founders the operating visibility that makes them financeable.”

Mike Solow
Capital Adviser · 99 Proof Partners

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